Above is the photo of the new Mickey Check and a link to an article I recommend everyone to read. Disney is taking steps to decrease obesity in children by implementing a standard to the products they advertise. If a product does not meet up to these new standards, they will not be advertised during any children's program owned by Disney, and nor will it receive the Mickey Check that ensures it is Disney approved. It is steps like these that will encourage companies to strive more to fit a better standard. This action will hopefully influence companies to reduce their sodium, sugar, fat levels (etc.) in their foods to gain this Mickey Check on their products and continued children advertisement opportunities. The article also describes other admirable actions taken by Disney in fighting child obesity. By doing this, Disney further shows illustrates itself as a company that "families can trust" (Barnes). So this is beneficial not only to children, but also the company itself. After learning in class how magazines (and their content) are controlled by their advertisement sponsors, it is great to see a company judge for itself. It is risky to implement a standard on their advertisers, but it takes sacrifices like this to guide companies' goals with the goals of its consumers.
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