Following her Academy-Award performance as Princess Ann in Roman Holiday, Audrey Hepburn rose to stardom and became America's beloved actress. Her beauty and grace captivated her audience, making her a Hollywood scarlet and fashion icon. Given her fame, Audrey was sought-out and frequently starred in many 50s advertisements such as the one shown above.
In comparison to today's advertisements, 50s advertisements had a distinct look. Back then, advertisements featured many words but were simple in terms of visual. If you look at the advertisement shown above, this soap advertisement expects so much from its readers to take the time and read. In addition, Audrey Hepburn supports the advertisement, not necessary being the center of attention. Unlike today's advertisements, it feels like the 50s advertisements held people with more high-esteem.
Today, even advertisements that don't feature celebrities would not dare putting too many words in fear of losing readers. Marketers rely on appealing the reader from a "personal" and "emotional" approach. There is more emphasis on the brand associating itself with appealing, creative images that cater to their prospective audience. Today's marketing has grown to a race, in which the brand that has the ability to connect to their consumers wins. It's not really about the product and its quality anymore. Overall, the standard has been lowered.
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