Friday, November 9, 2012

Do we get to choose what we buy?



         As reported in a column of The Consumerist, “[a customer] was told at a corporate-run Sprint store that if he wanted to go home with an iPhone 5, he also had to buy an accessories package.” The company is manipulating the popularity of the new iPhone 5 to make more profit. Since the iPhone 5 is just released and people are trying to be the first to get it, the company is using the urge of the consumers to force them to buy “add-on” items. Though Sprint is able to make more profit on those who are still willing to buy the iPhone, it is hurting its reputation and pushing its customers away with this policy. Comparing the pros and cons, the company is surely losing a lot rather than gaining, in the long run. From the force-buy of Sprint, it’s shown that sometimes we may not have the freedom on what we buy, which is so ironic, since we are the ones paying the money!

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