The Lung Cancer Alliance, a group devoted to spreading the word of how dangerous lung cancer truly is, started to circulate these images in various cities. At first glance, these ads are incredibly controversial. They single out certain stereotypes in our society and claim they do not deserve to live. I remember first seeing this advertisement and thinking that this is incredibly rude and harmful. Yet, The Lung Cancer Alliance is clever, for their controversial ad makes their audience think. When visiting the site entitled noonedeservestodie.org, you are led to these images along with a description of the alliance's aims. They declare that these ads are used to point out the stereotypes in our society and how lung cancer will attack any one of them. In other words, lung cancer does not discriminate; anyone is susceptible to getting the cancer.
Despite the ad's message, many people believe that they are still harmful and degrade society. Personally, I think more advertisements like this should be used. By stimulating emotion in the audience, you have a better chance of reeling them into the product or the message you are trying to portray. It is through emotion that you can reach anyone.
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