Breastfeeding

This video violates social norms because in most public arenas, breastfeeding in public is controversial. At first, the mother was nervous and secretive about breastfeeding in public because it is frowned upon, especially in fancier restaurants. This advertisement (which is for diapers if couldn't figure that out!) also plays into the sexist stereotype of men only looking at a woman's chest instead of her face, essentially only valuing her for her body. The waiter could have also just been confused because breastfeeding in public is not that common, but the women's comedic relief and confidence shows the change from when she had her first child. The tagline "By the second kid, every mom is an expert and more likely to choose Luvs" finally explains the point of this awkward video, but I feel like this should have been said earlier in the commercial or the Luvs brand should have been more apparent in the ad such as showing the baby's diaper or displaying a pack of Luvs in a diaper bag next to the mom. This would have just made it  more clear what the ad was about, but overall I thought this ad grabbed my attention and sucked me in to the end.