"Hipsters Deserve to Die"

The Lung Cancer Alliance has come out with these new ad's picturing stereotypical smokers. The main point of these ads is to challenge the popular misconception that these people have brought cancer upon themselves. A statement released by the  Lung Cancer Alliance stated,  "Many people believe that if you have lung cancer you did something to deserve it. It sounds absurd, but it’s true. Lung cancer doesn’t discriminate and neither should you. Help put an end to the stigma and the disease." I think that these ad's are very powerful in the message they send and most importantly, get people to think about the issue.