Vampire Party

     This is so far the funniest car commercial I've seen.
     The first thing the directors want to use to attract audiences to buy this Audi S7 is probably the Audi Led headlights. Sparkling headlights, expelling darkness, work better in the evenings than dim ones, which provide drivers and riders a better sense of safety during late rides. The directors had this brilliant idea to prove their headlights are as bright as daylights that all vampires at the party got vanished when headlights reached them. Although we know vampires are not real, this vampire-expelling-factor definitely helped further prove that, you own safety when you own this car with such headlights. Besides, some drivers like to prove they own better cars by displaying their brighter headlights in the dark.
     The fact that vampires are such an absorbing topic also helped the influences this commercial could have. Today, Twilight novels and movies and the Vampire Dairies have a number of fans. I also noticed a interesting comment below which said he would use the car to drive to dispel Twilight fans.
     However funny this commercial is, I don't think it will help Audi to get so many buyers since headlights really only make up a small part on a car, which is expensive. They are not important enough to get people buy Audi just for them.

Fight For Higher Wages

          According to The Consumerist, “Fast-food diners in New York City today might’ve been greeted with a smaller staff than usual, as the “Fast Food Forward” campaign said strikes were scheduled at franchises around the city to protest low wages for employees.” Based on the prevalence of fast food in our society, it’s not hard to tell that the fast food companies are making great profits every year. Though the companies are benefiting, they obviously do not appreciate the hard work of their employees, for they are giving the minimum wages possible to the workers in their restaurants.

           

          As a defense for the low wages, “a former McDonald’s franchise director and restaurant owner [says that] raising pay will cause popular menu items to disappear. “ The director is trying to justify the low wages by claiming that increasing the wages will “hurt” the consumers, since less cheap items will be available on the menu. So fast food companies are saving money from the low wages and using some of that money to attract consumers by putting cheap items on the menu. In the end, the companies are the winner, for they can save money and make greater profits at the same time. Therefore, the real reason for the low wages is because the companies are careless towards their employees and they are aiming to pay less and gain more.

 http://consumerist.com/2012/11/29/fast-food-workers-walked-off-the-job-today-during-nyc-strike-over-wages/

Another Chevy Ad

While I was searching for advertisements, I came across another Chevy Silverado ad, this time from 2012. This ad shows a destroyed post-apocalyptic city, where everyone has apparently perished, except a few men who managed to survive by driving Chevy trucks. The ad is accompanied by a song with the lyrics "looks like we made it..." Not only the lighthearted song, but also the obvious message that Chevy cars have the power to save us from any adversity are quite reminiscent of the Chevy ad we discussed in class. At least this time, Chevy has gone for a more playful approach to the message that its cars can help us make it through, while the older ad disrespectfully involved very emotional moments of American history. Although I generally do not like this ad because of how obvious and absurd its brand message is, I think that it actually shows an improvement compared to the older ad. What I like about it is that it uses humor to kind of acknowledge its own absurdity, and that it manages to take advantage of a contemporary news topic in an ethical and playful way (it is based on the 2012 Mayan apocalypse instead of the events on September 11th).

(Modern) Holiday Advertising

Americans spend more money between Thanksgiving and Christmas than any other consumer group.  One might think that advertisers would not need to be as proactive because the people are already planning on spending their money; however it is during this advertising season that people do not need to be convinced to spend their money, but advertisers have to sway them to a particular store or venue. 

Advertising changed drastically with the invention of the television and commercials, and with the onset of the internet age and the prevalence of smart phones, advertising is bound to change again.  Advertisers for the 2011 shopping season were told to create a “mobile strategy” to capitalize on the consumers who use their smart phones for last minute shopping.  Mobile advertising needs to be a bit different than regular on line advertising because many mobile shoppers are on the go and want to be immediately pointed to the nearest shopping location.  If an advertiser can provide direction to the closet location, odds are the shopper will head there for their shopping needs rather than head somewhere else.  

For example, this phone above shows a map with the exact location of the nearest store.

Info and Picture: http://searchengineland.com/3-tips-key-to-2011-holiday-advertising-2-98744
Blog Post for December 3rd

Delta and Minute Maid for Breast Cancer Research

        On my way home (back to San Diego for Thanksgiving), a flight attendant lays down a napkin as she prepares my free beverage. I look down and immediately notice the breast cancer pink ribbon. Also highlighted in the same pink tone is "Pink Lemonade." I still do not know where I stand on this advertisement.  It is positive in the fact that Delta and Minute Maid are distributing more pink ribbon images. 

        But this advertisement is also deceiving. I am assuming that with each purchased Minute Maid Pink Lemonade, some profit is donated to the Breast Cancer Research Foundation, but it doesn't say how much. All the advertisers want you to do is make an association between Minute Maid and Delta flights with the support of breast cancer research. They are trying to plant the seed that if you drink Minute Maid's pink lemonade and take Delta flights, you have done something good for cancer research.

        They are hoping that the good feeling you get from supporting a good cause,  will also become your feeling in supporting their product.Is this type of advertisement wrong and manipulative? Or is this type of advertisement a symbiotic relationship (where both participants profit) that should be encouraged in our society?

The 100 Most Shocking Adverts of All Time

I found this article recently showcasing Huffington Post's 100 Most Shocking Advertisements of All Time. At first, I assumed that these ads would be outdated since I thought that by now, advertising would have improved. Yet, I was completely wrong. These ads are all fairly recent. After looking through them all, I discovered that not only American culture, but the cultures of various other countries hold the same ideologies about advertising: include violence, sexualize women, and only feature white models. These ideals are appalling, for they do not coincide with what America really does stand for. We are a country that embraces differences in color, race, size, and sexuality (for the most part). Shouldn't advertisers try to incorporate these beliefs into their ads in order to gain a larger audience? The answer is no, because advertisers will only feature what sells: our deepest darkest desires. In sparking controversy, our ID is aroused, sparking a reaction. Without this, advertisers would not be successful in selling their product. Hence, it will take much convincing for advertisers to change their ways.

http://www.huffingtonpost.co.uk/2012/06/14/100-controversial-adverts_n_1596786.html#slide=1094203

Hurricane Sandy Aftermath

Though Hurricane Sandy violently destroyed the sources of power in New York’s Long Island, leaving many people without electricity, the Power Authority in Long Island is determined to make those people more miserable.

According to The Consumerist, “many people on New York’s Long Island were left without electricity for weeks. But that didn’t stop the Long Island Power Authority from generating estimated bills for an entire month’s worth of power usage.”

The company clearly has no empathy or sympathy towards the victims of Hurricane Sandy. Moreover, it is unjust for the company to have “estimated bills for an entire month’s worth of power usage,” since there is no electricity available for the customers. How could they charge for services that were not provided or used by the customers? Instead of getting the power sources fixed faster or helping the customers that don’t have electricity, the company is focus on how to gain more profits from the customers. It’s too unfortunate for those customers to face the unexpected bills after losing electricity for weeks.

    

Stunt Anthem

This is Chevy Sonic's commercial in January 2012 for 2012 Super Bowl. I watched this commercial with my dad, and we loved this because it had both visual and auditory impact. It showed the Sonic doing all kinds of sweet non-car stunts. Yet we loved it especially because of the song, We Are Young by Fun.  Today, so many advertisements use "images" to catch people's attention. However, this commercial well balanced the image and sound. I think the music applied really well to this advertisement because its beautiful melody catches people's ears.


http://www.youtube.com/watch?v=iuvoSw1TiJ8

A Good Ad

I was amazed to see this commercial while I was trying to watch an Adele video on YouTube about a week ago.  As many now know, YouTube plays random commercials before airing the content that the viewer wants. They have been doing this for about three or so years in order to raise revenue, used so that users of the website do not have to pay a monthly fee. Usually these commercials are like the ones aired on the television; ads for clothes, appliances, vacations, food destinations, etc. It would seem that they advertise everything except anything that can be useful for the public. That is why I was more than surprised when this ad came on, I had never seen a public announcement like this one on YouTube before. Therefore I allowed the ad to run its course. The theme song of this ad is a rather curious one, Staying Alive by the Bee Gees, is a classic that everyone recognizes. The message behind the song, which is one of survival hence the name, goes perfectly when one is trying to perform CPR. The tempo of the song, as pointed out in the video, goes perfectly with the rate needed to perform CPR correctly. An amateur can perform this task easy enough if they have watched this video. Upon further reflection after watching this video several times, I can honestly comment that there should be more advertisements such as this one. The public needs be an informed one, not one that is constantly being bombarded with useless commercials.

Refreshing Twist 

I thought that this ad for Corona was really great.  Normally when we see a guy and a gal at the beach, we see him ogling women and his date is often upset by his not-so-subtle approach.What fun to see the brunette doing the gawking, instead!

And when a group of men get together and one of them is wronged the typical male response is a pay back. So, I loved it when that strategy failed and she one-upped him instead. Seeing a woman out smart a man in an ad is really a refreshing twist.

Oh come on!

Now what?
I thought it would be interesting to share this image as the paper we are currently reading  "Advertising's fifteen Basic Appeals" by Jib Fowles discusses the use of sexual imagery in ads.
An interesting thought is that the paper was written in 1982 but the same marketing techniques are still up to date.
I will let you comment further on the ad...

"Black Friday Shopping Hits a New Record"

I received a text message from a fellow classmate asking if I had hit the stores for Black Friday. I replied that I hadn't, however, it appears that I was the only one.

247 million shoppers

That's how many participated this year in this annual event. Over the long weekend, $59.1 billion dollars were spent by these shoppers.

I have never found the appeal of buying "things" just because they were on sale or discounted. When I consider an item that is on sale, I will ask myself "would I buy this if it were for full price?" Usually, the answer is no.

I think SALES are the most genius marketing tool a company can employ to sell more. Think about it. If you saw a top that was for $10, you would treat it as any other purchase and consider if you really need it or not. This purchase is more likely to be thought out and deliberated upon. However, if you were to see the same top with a tag that read: "$10 marked down from $19.99," you would think about the actual product secondary to the "great deal" you would get. Sales urge consumers to be more impulsive, because everyone loves a "great deal." However, after a "successful" day of shopping the sales, a consumer may be left with a bunch of items that she didn't love and will probably never wear. If she never wears it, the $10 becomes a loss.

I got equally excited when I received multiple emails about Black Friday sales. However, after perusing the online sites and adding many items into my virtual "shopping bag," I took a moment to really think about what I had just done. I added 15+ items that I "kind of" liked, but was more considering just because they were cheaper than they were a day ago.

I deleted the items, closed my computer, and enjoyed the rest of my Thanksgiving free from marketing ploys. Because, at least for me, homemade pie just tastes better than the pies that have been marked down at Costco.

Source: http://money.cnn.com/2012/11/25/pf/black-friday-sales/index.html

Cream Cheese

I never really noticed the cream cheese that I put on my bagel at school every morning until when I was home for break. I was at the grocery store getting some things and I was supposed to buy cream cheese. I walked down the aisle and there must have been more than a dozen different types. Without even hesitating I picked up the same brand that is given to us in my dining hall here. I got home and my mom unpacked the groceries and saw the cream cheese and just looked at me. She had never even heard of that type of cream cheese before but I told her it was the best kind. Of course, I know that they all basically taste the same but it was just interesting to me how a simple thing like my morning routine carried over into the type of product I choose to buy at the store.

Gap Boyfriend Trousers

First of all, presenting this commercial as a musical is a very attractive idea. When words don't work well, music and images often help.
The bigger plan behind this commercial makes me feel like it's sort of advocating feminism. The lyrics is entirely about the girlfriend can do anything better than her boyfriend, and although he keeps denying, she proves herself step by step. I personally don't like boyfriend trousers, and I believe many girls share the same feeling and prefer skinny pants. Girls who prefer to dress up like boys may or may not feel they can do anything men can, and may or may not have realized this beneath them is pushing them to the way they groom themselves. This commercial definitely gets its way in advertising towards girls who like boyfriends trousers, but for consumers like me who don't like this style in the first place, it's interesting, but not that absorbing.
This commercial is reminding me again of my childish thought when I was a little girl, that boys were not as lucky as girls, because girls can wear whatever they can, but they can't wear skirts, dresses and high-heels like girls do.

"Hipsters Deserve to Die"

The Lung Cancer Alliance has come out with these new ad's picturing stereotypical smokers. The main point of these ads is to challenge the popular misconception that these people have brought cancer upon themselves. A statement released by the  Lung Cancer Alliance stated,  "Many people believe that if you have lung cancer you did something to deserve it. It sounds absurd, but it’s true. Lung cancer doesn’t discriminate and neither should you. Help put an end to the stigma and the disease." I think that these ad's are very powerful in the message they send and most importantly, get people to think about the issue. 

Made in the USA?

     What’s made in the USA these days? Nothing much. The majority of products sold and purchased in the USA today were produced in other countries.  I know how hard it is to find anything, especially clothing that was made in the US because my grandfather will only wear clothing and buy appliances that were made in the USA.  In a couple more years, he probably won’t have any more clothes to wear.  Once, my younger siblings bought a baseball hat for him that said “Made in the USA” only to look at the tag and discover it was made in Thailand. 

     This ad for Orion shows that the closer you look at something the more details you will be able to see.  While I do not know for certain where the flag on the moon was manufactured, this ad does more than just sell its product, it also brings up some thought provoking questions about production and manufacturing in the USA today. 

     The “thought provoking” aspect of this advertisement was clearly intentional, but to what end? Will people be more likely to buy this product because the ad made a political statement or will consumers take it at face value and see it at face value.

     I know one thing.  If I were in the market for a telescope, and I happened upon this ad, I would check to see where Orion telescopes are manufactured.  Maybe they are made in the USA, but it is more likely that they are not. 

 Picture from: 

http://www.binscorner.com/pages/m/most-innovative-and-thought-provoking-ad.html

chocking images + creativity = awareness

I appreciate these kind of ads because of the way they attract the person watching. It is not merely words telling us over and ober that using a belt in the car is EXTREMELY important. It uses creativity and real life situations in order to create that interest, that impact which creates awareness.
Note: According to Youtube this advertisement has won 8 awards in the festival of Cannes.

It personally made me laugh...

I think that using humor is one of the best ways to sell. In stead of trying to tell the cunsumer "This is a product your need" you simply associated the product with a fun fact. It becomes "cool" to own thuis particular product and that's a key goal for the company.

Nintendo Using Non-Gamers

Last month, Nintendo recently launched "I'm Not a Gamer" campaign, which features actors and athletes playing the latest Nintendo games and 3DS gaming system. In these videos, people play the gaming console - finishing game levels and styling characters - while insisting that they aren't gamers. 

Having watched these videos, I found Nintendo's advertising tactic very misleading. I understand that Nintendo is trying to appeal to a broader audience from this ad. But as a gamer, I found the ad alienating (and insulting) the people who actually enjoy video games. These ads not only showed me a message that the featured people lacked sincerity and were paid to sponsor, but also evinced an elitist message that "it isn't cool to like video games." 

However, due to the threats the gaming industry are facing from apps, Nintendo's tactic is only inevitable. In order to target a broad audience, the company is using famous faces to market their products. Although the ads have shown to be effective, given Nintendo's huge sales, I wish that in the future the company would use an ad that will appeal both non-gamers and gamers. Hard-core gamers may make up a small number of body, but the company shouldn't alienate its true supporters for profits. 

Nothing to do with anything...?

This advertisement is a parody of romantic chick flicks with a holiday twist but out of nowhere, Sears products pop up, showing that it is an ad for sears, which makes no sense!!! These types of commercials are so annoying to me because the consumer not understand the point of the ad until the end and I would rather just know at the beginning, so I can understand the method behind the ad. However, there is no point to this ad; there is no connection between a romantic movie and Sears. Some themes that are present in this ad that are also in most romantic movies is the idea of heterosexuality, white people, thin/healthy people, and youth. I don't know if these are the only types of people Sears is marketing to, but Sears should incorporate a wider range of people into their ads to show that others can use there products as well.

"Charlie Bit My Finger" Used to Advertise Tomato Sauce

Ragu is a brand of tomato sauce which has chosen two famous siblings to endorce its product. I am sure most of us are familiar with the viral YouTube video "Charlie bit my finger". In the beginning, the Ragu advertisement features the two siblings who appeared in the YouTube video a few years ago, talking about how "Charlie bit my finger" was made. Then, the ad procedes to show the tomato sauce and the pasta that it is normally eaten with. The two parts of the advertisement are very disconnected, and the only attempt that advertisers have made to relate the sauce to the children is the final motto, "A long day of childhood calls for America's favorite pasta sauce". In my opinion, the advertisement above tries to follow advertising rules in a way that is very stiff and unsuccessful. Instead of flowing naturaly, the advertisement seems to be a simple disjointed collection of many established advertising tricks. The ad is clearly trying to grab consumers' attention by showing them the familiar faces of the two children, but it is not drawing attention to the product, because the children never interact with it. The actual images of the pasta and the sauce show nothing special or appetizing.The motto in the end is a poor attempt to evoke feelings of nostalgia to the consumers about their childhood. Compared to other contemporary ads it seems very deliberate and obvious, because it explicitly, rather than subliminaly, tells consumers they should associate the product with childhood. 

Magic of Twinkies

           Since 1930, Twinkies have been a popular sweet for many generations. Throughout its history, Twinkies have been marketed as the "Golden Sponge Cake with Creaming Filling," thereby becoming the most popular product of the Hostess brand. Given the recognition Twinkies command, it is not surprising that the recent announcement of the company's liquidation has led to massive coverage regarding Twinkies' future. Although the ultimate fate of the Twinkies is yet to be determined, the massive coverage of these yellow sponge-cakes show the significance brand-identification play today.
           Currently, there are companies wanting to secure rights to this popular product and people lining up at the local supermarkets to buy the remaining Twinkies. Overall, these factors all highlight Twinkies' ability to appeal and to provide a sense of familiarity for its consumers. Even though I personally don't eat these "Golden Sponge Cakes," it would be weird not seeing these products in the local supermarket any time soon.
            In light of the situation, many people have voiced their dismay of the possibility of losing an iconic American product. According to an article in the LA Times, people have signed an online petition to President Barack Obama to nationalize the Twinkies operation. Although that may seem overboard, this clearly reinforces Twinkies' popularity and relevancy in American society.

http://www.latimes.com/business/la-fi-hostess-options-20121120,0,4332341.story

Black Friday Commercials

Black Friday commercials have always been a spectacle, as many department stores go to the extremes in order to entice the public into spending their money at their establishment. These commercials usually begin airing a couple of weeks before Black Friday or the Friday after Thanksgiving. All of the big retailers go all out during these weeks leading up to said day, however none of them have created such an iconic image as the Target Black Friday Crazed Housewife. This Black Friday obsessed housewife has been appearing on our televisions for the past two or so years, embodying in a creepy and scary manner, what black Friday shoppers are during their hunt for the greatest deals. Although these ads are a satire to the technique many shoppers use during their black Friday shopping experience, they were pretty effective in enticing consumers. Ads such as these have become a sort of tradition that escorts the holiday season, however I was sad to see that Target had replaced them for simple sing along ads. I had grown accustom to the madness and craziness of these Target commercials and was sad to see them go. The commercials I have seen this season are no where as crazy as the ones from past seasons, there is truly nothing creative or exciting about them. Never the less I thought they should be addressed, at least briefly for Black Friday is upon us. Many will go out and shop regardless of the type of commercials that have aired during this season. With Black Friday comes the beginning of the holiday shopping season, which only means more consumer madness.

No One Deserves to Die: Controversial Advertisement Strategy

The Lung Cancer Alliance, a group devoted to spreading the word of how dangerous lung cancer truly is, started to circulate these images in various cities. At first glance, these ads are incredibly controversial. They single out certain stereotypes in our society and claim they do not deserve to live. I remember first seeing this advertisement and thinking that this is incredibly rude and harmful. Yet, The Lung Cancer Alliance is clever, for their controversial ad makes their audience think. When visiting the site entitled noonedeservestodie.org, you are led to these images along with a description of the alliance's aims. They declare that these ads are used to point out the stereotypes in our society and how lung cancer will attack any one of them. In other words, lung cancer does not discriminate; anyone is susceptible to getting the cancer.
Despite the ad's message, many people believe that they are still harmful and degrade society. Personally, I think more advertisements like this should be used. By stimulating emotion in the audience, you have a better chance of reeling them into the product or the message you are trying to portray. It is through emotion that you can reach anyone.

A Grand Thief Dog

This is a Microsoft advertisement that's using the thief dog to tell us, when you buy some cheap things in order to save cost, you might actually lose more, and it works in its way. Microsoft's not selling itself by its cheaper price here, but its better insurance over other cheaper products. This reminds me of an old Chinese saying, "Cheap good is not good." Imagine all the trouble some cheap product can cause, including the money you may need to repair it when something's wrong and the money you spend to figure the problems out. It's reasonable that consumers today prefer to pay for the convenience, "get something done once and forever".
This commercial is special in a way that it's talking about the disadvantages of something works in the other way instead of talking about its own advantages, which is refreshing and innovative.
However, the flaws of this commercial is that, some dog lovers would claim that no dog will cheat on humans. So Microsoft might not have realized it's risking to alienate potential consumers that are crazy dog lovers.

Breastfeeding

This video violates social norms because in most public arenas, breastfeeding in public is controversial. At first, the mother was nervous and secretive about breastfeeding in public because it is frowned upon, especially in fancier restaurants. This advertisement (which is for diapers if couldn't figure that out!) also plays into the sexist stereotype of men only looking at a woman's chest instead of her face, essentially only valuing her for her body. The waiter could have also just been confused because breastfeeding in public is not that common, but the women's comedic relief and confidence shows the change from when she had her first child. The tagline "By the second kid, every mom is an expert and more likely to choose Luvs" finally explains the point of this awkward video, but I feel like this should have been said earlier in the commercial or the Luvs brand should have been more apparent in the ad such as showing the baby's diaper or displaying a pack of Luvs in a diaper bag next to the mom. This would have just made it  more clear what the ad was about, but overall I thought this ad grabbed my attention and sucked me in to the end.

It's an Easy Choice.

This ad for the Verizon network is staged on a college campus and features various "college students". The speaker is trying to convince the audience that 

Verizon is the best option for them by showing various graphs to illustrate his point. Verizon has selected the perfect target audience, since this demographic relies so heavily on their phones. During the 30 second ad it struggles a bit to get an overwhelming response and get everyone to reach a consensus. Perhaps Verizon is trying to portray the audience as thoughtful and not easily persuaded by exposing them to a well substantiated argument? However in the process, I feel that it makes a few of the panel members look a little stupid. Displaying this hesitation sort of contradicts the premise that the choice is an easy one.

Sony's Surprise Promotion

Sony Mobile manufactured a waterproof smartphone, called Xperia acro S. In order to demonstrate just how waterproof the phone is, the company organized a surprise promotion for the product. Sony marketers placed waterproof phones in plastic cups filled with soda. The soda cups were handed out to unsuspecting viewers of the movie "Skyfall" in Stockholm, Sweden. When a Sony announcement interrupted the movie, the viewers where astonished to find that their soda cup contained a free brand-new phone. Although the project must have been costly and the choice of Stockholm might seem random, the promotion is actually quite smart. Sony obviously relied on the media to spread the word of theit Stockholm surprise as undeniable proof of Xperia's water resistance. Also, their idea is quite fresh and interesting for the customers, and it might even promote the movie "Skyfall", since  some consumers could be hopeful that if they watch the movie there is at least a remote chance that a free waterproof phone might float in their soda cup.

The Queen of Versailles

I watched a documentary recently about the creator of Westgate timeshares, David Siegal, and his family. David is a billionaire, but he did not grow up that way. The movie is interesting for many reasons, but the point that seemed relevant to our class is how he is so successful is selling his timeshares to consumers. 

Siegal's parents were infamous for frequenting the Las Vegas casinos; they felt as if they were somebody when they walked into the casinos because everyone knew their name and treated them like royalty. However, his parents lost all their money from this excessive gambling. 

Siegal took the example of his parents and used the method to sell his timeshares. He tells the people who "sell" the motels to potential buyers to "make them feel rich," because everyone wants to be rich, and if they can't be rich, they want to feel as if they are. In exchange for listening to Westgate sale pitches, the potential buyer gets free Disney tickets. Siegal tells his "sellers," "don't let them leave without them buying something, whether it be big or small." 

I find it almost appalling that he would use the same method on his clients that the casinos used on his parents to bankrupt them. 

It just goes to show how deceiving companies can be. Their main and only objective is to sell. 

Watch The Queen of Versailles!

The Green Movement

Although consumers feel good about themselves when they purchase eco-friendly products, they have actually not done anything beneficial for the environment by buying those so-called green products. As the article “Buying Into the Green Movement” in the New York Times points out, “Critics question the notion that we can avert global warming by buying so-called earth-friendly products, from clothing and cars to homes and vacations, when the cumulative effect of our consumption remains enormous and hazardous.” Buying those green products does not help protect our environment, since those products will eventually become trash that we throw away. The green movement in the market is just another way for the marketers to attract and convince the consumers to make a purchase. Because of the green movement, companies can now charge the same product more, as long as they put the eco-friendly label on the product. The green movement is ironically not benefiting the environment, but instead profiting the manufacturers.