I appreciate these kind of ads because of the way they attract the person watching. It is not merely words telling us over and ober that using a belt in the car is EXTREMELY important. It uses creativity and real life situations in order to create that interest, that impact which creates awareness.
Note: According to Youtube this advertisement has won 8 awards in the festival of Cannes.
It's funny, though, I had a brief moment of really really wanting his ghost/soul to escape: it seemed sad to me that he would be the only one left behind, and I felt sorry for the ghostly fingers trying vainly to open the seatbelt latch. I wonder if others had a similar response?
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