"Lego’s just-launched Olympic outdoor campaign, "Great building, Great Britain," is for its new Team GB mini figure range spanning boxers to sprinters and gymnasts. No less than 35 ads have been created by agency Dazzleship featuring different Lego Team GB figures smiling above a strapline wishing each athlete good luck. The push will be further supported by digital outdoor and digital executions will be regularly updated to ensure the campaign keeps pace with events once the Games get underway."
The LEGO company advertised both Lego and Olympics 2012 in support of Great Britain last summer (August, 2012). The ad created by LEGO and TEAM GB showed neither any sarcasm nor criticism toward other companies or other countries. This ad acted as a good supporter of Great Britain during 2012 Olympics as well as advertising LEGO itself. I think this ad was an example of a good advertisement because it showed nothing too dramatic or excessive.
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