Another Chevy Ad

While I was searching for advertisements, I came across another Chevy Silverado ad, this time from 2012. This ad shows a destroyed post-apocalyptic city, where everyone has apparently perished, except a few men who managed to survive by driving Chevy trucks. The ad is accompanied by a song with the lyrics "looks like we made it..." Not only the lighthearted song, but also the obvious message that Chevy cars have the power to save us from any adversity are quite reminiscent of the Chevy ad we discussed in class. At least this time, Chevy has gone for a more playful approach to the message that its cars can help us make it through, while the older ad disrespectfully involved very emotional moments of American history. Although I generally do not like this ad because of how obvious and absurd its brand message is, I think that it actually shows an improvement compared to the older ad. What I like about it is that it uses humor to kind of acknowledge its own absurdity, and that it manages to take advantage of a contemporary news topic in an ethical and playful way (it is based on the 2012 Mayan apocalypse instead of the events on September 11th).