Tuesday, November 27, 2012

Delta and Minute Maid for Breast Cancer Research





        On my way home (back to San Diego for Thanksgiving), a flight attendant lays down a napkin as she prepares my free beverage. I look down and immediately notice the breast cancer pink ribbon. Also highlighted in the same pink tone is "Pink Lemonade." I still do not know where I stand on this advertisement.  It is positive in the fact that Delta and Minute Maid are distributing more pink ribbon images. 

        But this advertisement is also deceiving. I am assuming that with each purchased Minute Maid Pink Lemonade, some profit is donated to the Breast Cancer Research Foundation, but it doesn't say how much. All the advertisers want you to do is make an association between Minute Maid and Delta flights with the support of breast cancer research. They are trying to plant the seed that if you drink Minute Maid's pink lemonade and take Delta flights, you have done something good for cancer research.

        They are hoping that the good feeling you get from supporting a good cause,  will also become your feeling in supporting their product.Is this type of advertisement wrong and manipulative? Or is this type of advertisement a symbiotic relationship (where both participants profit) that should be encouraged in our society?


1 comment:

  1. I kinda think of it like : Would it be better for the non-profit to receive no money at all than to be used as an advertising ploy?

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