Soda For Individuals

This catchy commercial reminds me of something that I might see in a episode of Glee-lots of singing, dancing, and smiling faces! The bottlers of this soft drink realize that they can't compete with Coca-Cola or Pepsi, so they have decided to market their soda as a drink for individual thinkers. This ad is telling us to not follow the crowd and drink the beverage that everyone else does. Since advertisers are so often selling items that are "new and improved" and claiming that their products are the "top-rated" brand, I think this is a refreshing approach.