First of all, presenting this commercial as a musical is a very attractive idea. When words don't work well, music and images often help.
The bigger plan behind this commercial makes me feel like it's sort of advocating feminism. The lyrics is entirely about the girlfriend can do anything better than her boyfriend, and although he keeps denying, she proves herself step by step. I personally don't like boyfriend trousers, and I believe many girls share the same feeling and prefer skinny pants. Girls who prefer to dress up like boys may or may not feel they can do anything men can, and may or may not have realized this beneath them is pushing them to the way they groom themselves. This commercial definitely gets its way in advertising towards girls who like boyfriends trousers, but for consumers like me who don't like this style in the first place, it's interesting, but not that absorbing.
This commercial is reminding me again of my childish thought when I was a little girl, that boys were not as lucky as girls, because girls can wear whatever they can, but they can't wear skirts, dresses and high-heels like girls do.
The song was lifted from a movie based on a musical comedy called Annie Get Your Gun. It was the story of a female sharpshooter and when she sings the song she is reminding the naysayers that a woman is capable of doing anything that a man can do, and sometimes even better!
ReplyDelete