Monday, November 19, 2012

Black Friday Commercials

Black Friday commercials have always been a spectacle, as many department stores go to the extremes in order to entice the public into spending their money at their establishment. These commercials usually begin airing a couple of weeks before Black Friday or the Friday after Thanksgiving. All of the big retailers go all out during these weeks leading up to said day, however none of them have created such an iconic image as the Target Black Friday Crazed Housewife. This Black Friday obsessed housewife has been appearing on our televisions for the past two or so years, embodying in a creepy and scary manner, what black Friday shoppers are during their hunt for the greatest deals. Although these ads are a satire to the technique many shoppers use during their black Friday shopping experience, they were pretty effective in enticing consumers. Ads such as these have become a sort of tradition that escorts the holiday season, however I was sad to see that Target had replaced them for simple sing along ads. I had grown accustom to the madness and craziness of these Target commercials and was sad to see them go. The commercials I have seen this season are no where as crazy as the ones from past seasons, there is truly nothing creative or exciting about them. Never the less I thought they should be addressed, at least briefly for Black Friday is upon us. Many will go out and shop regardless of the type of commercials that have aired during this season. With Black Friday comes the beginning of the holiday shopping season, which only means more consumer madness.

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