Both commercials are advertising the Oreo cookies, which is
one of the most popular brands of snacks in the U.S. Since Oreo has always been praised by kids,
these two commercials are specifically aimed at the adult consumers. The company has wisely associated the cookies
with happiness and satisfaction. The two
commercials both began with a serious and depressing mood, and when the
children came in with the Oreo cookies, the mood suddenly became joyful and
relaxing. Through the change in mood of the commercials, the company is sending
a message to the adult consumers that all their anxiety and stress can be relieved
with an Oreo cookie. Moreover, the company is relating the cookies to
childhood, by show casting children in the videos to carry out the cookies and
teach the adults how to “eat” an Oreo cookie. With that relation, the company
is telling the adult consumers that eating the cookies will enable them to “travel
back” to the simple and joyful childhood.
I like the kids, the music, and the adult's reaction. Too bad an Oreo contains so much fat and sugar-it might as well be a candy bar. Gee, I wish I could just enjoy the moment and not think about how awful the cookie is!
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