This is a Microsoft advertisement that's using the thief dog to tell us, when you buy some cheap things in order to save cost, you might actually lose more, and it works in its way. Microsoft's not selling itself by its cheaper price here, but its better insurance over other cheaper products. This reminds me of an old Chinese saying, "Cheap good is not good." Imagine all the trouble some cheap product can cause, including the money you may need to repair it when something's wrong and the money you spend to figure the problems out. It's reasonable that consumers today prefer to pay for the convenience, "get something done once and forever".
This commercial is special in a way that it's talking about the disadvantages of something works in the other way instead of talking about its own advantages, which is refreshing and innovative.
However, the flaws of this commercial is that, some dog lovers would claim that no dog will cheat on humans. So Microsoft might not have realized it's risking to alienate potential consumers that are crazy dog lovers.
No comments:
Post a Comment