Sunday, October 21, 2012

Women in Sports



These two advertisements promote female athletes to be the best they can be, but they also address the role media plays in how American society views women's sports. The first ad shows tennis star Anna Kournikova with an annoyed look on her face as the paparazzi and media follow her every move and compliment her on being pretty. This shows the stereotype the media is trying to promote of a white, rich, pretty, female athlete, even though there are many other great athletes of different races, socioeconomic standing, and a different definition of being beautiful. The second ad focuses on statistics for women in sports and stars younger girls who could be the future Anna Kournikovas. However, I find this ad to be less effective because even though it is dramatic, the girls are all sitting and not being active--only one girl hits a softball in the video. I think it is important to show the strength of women to help empower them to be the best, instead of promoting the stereotype of being on the sidelines.




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