Everyone wants chocolate milk! Even when they already have original ones. Meant to display in an animation form, I believe this commercial is mainly targeted at children who like watching powerpuff girls. Well, powerpuff girls was one of the most popular cartoon in the US, and even this commercial is more than 10 years old, it's even more fluid and attracting than the commercials we have today: The three actresses all used there own skills to make chocolate milk, and if you have mentioned, before they were called on a mission, all three of them hurried to do one thing together--finish the chocolate milk. And the funny thing here's the mayor's mission for them is also mixing chocolate milk, which further shows that nobody can resist chocolate milk, no matter who you are. And another point of this commercial is that it's not just telling you how good chocolate milk could be. It's presenting a video of our favourite cartoon characters drinking them. Back in childhood time, when kids are absorbed by cartoon episodes, how can they not want to be the same as their favourite cartoon characters? Especially Powerpuff Girls, who are designed caring, energetic, helpful, powerful and beautiful. It's the same influence as teenagers following the way their idols dress and behave. The aimed consumers just can't help trying to do the same thing, hoping to be more like their idols.
Well, the main idea I want to say here isn't really about the product. It's a Powerpuff Girls cartoon-related product. Can you imagine how many profits you can make out of cartoon-related products? In Japan, another world's biggest cartoon production country, made 4.359 billion dollars in 2003. And it is absolutely several times as many today. Profits that Japan earned from cartoon products in the US are 4 times as steel products exported to US. Japan is now considered more of a culture-exporting country rather than a production-exporting country based on the amazing amount of cartoon it produces every year. And even though we can often get the cartoon episodes for free, it's just the beginning. There are comic books, games, costumes, anything that the characters use in cartoons, models of the characters and so on that await to be sold. I bought stuff from my favourite cartoon before I came to US as spiritual support. Actually, I regard them as spiritual support because I bought the cartoon culture. I'm deeply into it, empathy with the characters and do what they do. It's not a bad thing, but it's something we should pay attention to. Think of Pokemon, do you have people around you that spent money on it? Cards, toys or games?
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