Saturday, October 27, 2012

I was on Facebook a couple days ago and saw this picture of Taylor Swift on a Papa John's pizza box. Under the photo's description, it said that for a certain period of time, you could buy Taylor Swift's new CD "Red" and a large Papa John's pizza for $22. While this seems like a great deal, this marketing ploy is rather annoying and redundant. Taylor Swift is perhaps the biggest country music star, if not overall music star, of the country right now. Obviously, she does not need extra publicity for she has so many fans that will buy her album regardless of how good or bad it is. I'm not trying to bast Taylor Swift; I think she's a great role model for girls and writes honest music. Yet, her lending her name and face for a pizza company seems almost desperate. Like I stated earlier, she does not need the extra advertising, especially when she released a good chunk of her new album before it was officially released. Also, Taylor seems to get a new boyfriend and break up with him every couple of months. All in all, Taylor Swift does not need the extra endorsement for she is constantly in the media. Yet, she still chooses to lend her name to products in order to sell even more copies of her CD's. I'm sure Papa John's Pizza won't hurt from selling her CD as well. The main point to take away from this is that no matter how popular you are, there is never too much publicity.

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