iPhone 5

As I opened by Internet this morning, the title of one of the headlines caught my eye...iPhone 5 First Weekend Sales Top Five Million Just Three Days After Its Release. As I clicked to read the entire article, the quote underneath the title of the article was "The Biggest Thing to Happen to iPhone Since iPhone. This basically describes the way Apple is creating, advertising, and selling their products right now. As we were talking about in class, it seems like the Apple Company comes out with a new product and right when it hits the shelves, they are already advertising their new product that will be coming out soon. However, clearly this strategy is working with all of the products they are selling to customers.