Sunday, October 21, 2012

M&M’s



Everyone loves M&M's. They undeniably already have a huge market in chocolate lovers. But the chocolate companies are so many today that even they can't stop innovating. This is a commercial to sell the limited edition of M&M's in red, white and blue only. It made Yellow try his best to be British but Red just keep saying No, because Yellow is not a color in Union Jack. It achieved its goal showing us how this British-only edition's different from its classic edition, and attracts consumers in a cute way. M&M commercials are always interesting, and a unique thing about them is that they are made animated rather than cast by people. Imagine you sit in the couch waiting for your favourite drama to resume, bored watching all the ads. Don't you feel refreshed when an animated commercial come in between all real ones? There are some stereotypes in the commercial too, for instance, the Morris Dancer at 0:18. It's also awkward to think that when it comes to American edition, it will have to be Red, Blue and White again.

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