Many ads always get commented on for picturing highly glamorous models instead of more realistic women. Dove has decided to change they way they portray their product and opt to use real women. These campaigns have been highly popular and successful and its just to show that not all advertisements are sending a negative message.
This is really interesting? Do you happen to know which companies are using these kinds of campaigns? It would be interesting to see if huge national brands were using this kind of advertising or if it is just smaller chains.
ReplyDeleteI know that this one in particular is for Dove which is a product name that is pretty well known
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