A popular lingerie store in Germany is called Blush. Although it's name alludes to being shy and meek towards sexuality, their advertising shows the complete opposite. In fact, the ads display female sexual dominance. In the first ad, the tagline states "Make him your sex toy." Thus, it is assumed that by wearing Blush lingerie, a woman can make her partner sexually submissive. The next ad also demonstrates this role reversal. Instead of the stereotypical woman giving a man oral sex, it is hinted that the man is about to give her oral sex. The last ad, placed on the company's shopping bag, is most surprising of all. If placed in the right position, it appears that the shopper is not wearing any pants.
At first, the idea of female sexual dominance is refreshing since so many ads showcase women being sexually submissive. Instead, Blush Lingerie chooses to sexualize both men and women. This practice should be stopped, for it exposes a private practice that many hold sacredly. By exposing sexual advertisements to the general public, our youth generation gets the wrong impression about sex. They learn that sex is a safe and popular practice that must be practiced in order to be "normal." As a result, they never learn the ramifications of unprotected sex, including catching various STDs or becoming pregnant. Overall, sexualized advertisements only teach sex to our society instead of selling a product.
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