The effect of featuring children on ads

Companies know how cherished and important children are for the adults, and that’s why more and more advertisements feature children to grab the consumers’ attention and persuade them to buy.

This commercial for Volkswagen is conveying the message that this car is the best for families. And with all the children in the ad, this video gives a feeling of warmhearted, which is a positive mood that may generate the consumers’ desire to buy.  Therefore, featuring children in the ad is a great strategy for companies to “hunt down” the consumers with kids.