The Cocktail Party

This ad for Maker's Mark whiskey is cleverly using the current election to get our attention.

The two characters debating/discussing are real life husband and wife--James Carville and Mary Matalin. She's in her 50s and he's in his 60s and have managed to stay married for almost twenty years despite the fact that she is and always has been a Republican. He, on the other hand, has always supported the Democratic Party. They have both worked for vice presidents and presidents in their respective parties as consultants and advisers.   They are a perfect choice for the targeted demographic, because Maker's Mark drinkers tend to be older, a little better educated than the average bourbon drinker, and politically engaged.