Vitamin Water

When I first starting seeing print ads for Vitamin Water, I was acutely aware of the target audience-white women. A young healthy looking, post workout clothes wearing Jennifer Aniston was featured with some accompanying copy that I don't remember. The words were insignificant. The visual was all that was necessary. If you relate to blond starlets, here's what you should be drinking. So, when I saw this commercial I was a little surprised at the change! It looks like the producers are aiming a yet another group-Afro-American men. The guy in this ad reminds me of a young Spike Lee. He could be a grad student, but not a hip hop artist. His look says he's intelligent. And since the video is aimed at a male audience, a little violence is thrown into the mix to keep 'em watching. By downing some Vitamin water, he's ready to take on life's challenges! The target demographic is, again, obvious.