I saw this Old Spice Commercial tonight while watching a football game. The catch phrase "The Man Your Man Could Smell Like" jumped out at me. After finding the ad and watching it again on YouTube, I realized that the ad itself isn't even directed at male consumers. It constantly is directed to women and what "their man could smell like". I found it odd that instead of trying to reach out to the actual consumers of this product, men, the ad instead reached out more-so to women. Granted, perhaps a women would suggest to their significant other to buy this product, ultimately the man is the one who makes that decision and therefore this confused me as to why the ad was not stronger aimed toward the male population.