Fitness Companies

The two ads are both designed to warn people to keep fit.

The first one is a bus station that converted the bench into a scale. The screen reads your weight and reminds people who are not aware of being overweight: It's time to go to gym. If you don't want to be embarrassed to be weighed in front of others, you better keep standing instead of sitting down!

The second one is a really slim elevator door designed. I figured this one's even more interesting. Because you have to keep a slander body shape to be able to walk in and out the elevator. Which pushes people connected to obesity to climb the stairs because THEY AREN'T ABLE TO TAKE THE ELEVATOR. Climbing stairs is certainly a good method to exercises for lazy people. And when you return to your slander shape, welcome to take the elevator again.

The fitness companies have come up with really interesting designs to attract consumers. Some people don't realize they're overweight, some don't care and some are just too lazy to do so. By these designs, the fitness companies are pushing people to go to them! Imagine when you fail to get into the elevator in the second picture, sad and see the advertisement of a fitness company right there, you might be more  willing to go than usual. As the world is sending you a signal: You have to lose weight!