Wanna Smell Like a Slut?

“I wanted it to be a very slutty perfume. Because that is sort of the addictive nature of fame that it is, it is seductive,” said Lady Gaga on “Good Morning America” this past weekend.
Watch the disturbing video:

Although TV ad is only about 20 seconds long, it is still taken from this incredibly controversial video that is getting a lot of media ateention. 
Sexuality, sexism, and racism are among the many bizarre aspects being talked about in this video. Gaga's use of small men crawling on her almost naked body and dramatic music draw in the viewer, who is just trying to figure out exactly what she is promoting. It is not until the end of the five and a half minute clip that a bottle appears with a black liquid inside. It is still not made clear to the audience what is so special about the product. It was only from watching TV interviews that I learned this is her first fragrance which share the same title of her debut album and it is the first colored perfume that does not stain clothes or the body because it sprays on clear.
 The bigger concept that needs to be addressed in this video is the message of telling adolescent girls and young woman that they should smell like sluts. Telling girls that they should portray themselves as sluts seems absolutely ludicrous to me! As if we don't have enough problems gaining respect from men and not being treated in a sexualized manner or the growing concern of eating disorders and body image issues, this product and its promoter are telling this demographic "you need to fit into society and act a certain way and the only way to do this is to use this product." What is so mind blowing is that this goes against everything Lady Gaga tells her little Monsters about being individual and true to themselves!
I do not agree with Gaga's advertising antics because they leave me more confused and turned off from the product instead of wanting to go out and buy the product. This type of marketing may attract some people who are intrigued by the curious nature of Lady Gaga's self-made brand of strange and weird, but I have come to just accept this as who she is, so her marketing techniques have little affect on me anymore. It was fun in the beginning having a new star who challenged what is culturally accepted social norms but now I feel like she is plays up her uniqueness just to make a profit.