Monday, September 17, 2012

Interesting fact/ data about customer experience


  1. I founds these interesting datas in the following link:
    ( http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/ )
    Feel free to have a look at the full list. 
    I personally have chosen the ones that drove my attention the most. ENJOY!


    *A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs
    *
    Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affairs
    *
    70% of buying experiences are based on how the customer feels they are being treated – McKinse
    *
    55% of customers would pay extra to guarantee a better service –
     Defaqto research
    *
    80% of customers prefer to speak with a representative at the weekends – 
    Mobius Poll 2002

    *
    It takes 12 positive experiences to make up for one unresolved negative experience –“Understanding Customers” by Ruby Newell-Legner

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