Ok. I chose this video because it's so funny. The people who made this video are so creative! Besides exaggerating the most conspicuous trait on the new iPhone--taller, thinner and lighter, especially taller, inquiring the audience again--is it worth getting the latest model of iPhone?
So people make comments on Apple has stopped innovation and lost creativity since Jobs passed away. iPhone4S was criticized for the same reason at that time, but at least it got Siri and higher pixel, and people accepted it as iPhone for Steve(4S) and a simple transaction between iPhone4 and iPhone5, so they started to take as granted that Apple would make a huge progress on iPhone5 just as they did from iPhone3GS to iPhone4. The mawkish belief spurred a strong expectation for the new iPhone beneath people and led them to a greater disappointment.
But shouldn't every difference be regarded as something remarkable? I feel like this is the same as when people get used to giving very high expectation to someone or something, they forget they should have never required that much. After all, better equipment of lighter but stronger material, bigger screen and advance in facing camera are all great improvements, although there are flaws in the newest iOS system too. But while Apple products are typical cult goods, isn't incessant curses over Apple a follow-the-crowd behavior as well?
Turns out not only buying products, but also resisting them are results of consumer culture.
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