Toy Actors

Both pictures are advertisements from Toys R us.
The first scene from Lion King, which is familiar to every child, will easily catch children's attention.
But the second scene from Titanic, however, probably is more familiar to parents than to the children. Actually I don't think many kids have watched Titanic. They probably won't until they turn in to teenagers. So Toys R us isn't just making this advertisement for the direct customers. They know so well that it's the kids' parents to decide whether to purchase something or not. The parents play a very important role between toys company and kids. So they made the first ad to attract children, and the second ad to attract their parents. Besides, the toy actors seem more vivid in these famous scenes than simply sitting on a store shelf.
The second ad also shows that, the customers for toys may not always be kids. Some romantic young women like toys too, and they might want to buy the toys when they see them acting like Jack and Rose on Titanic.
Making two toys "acting" together in a scene also makes it easier to sell both toys at the same time! Because customers are likely to copy the ad's idea, making the toys in the same position as in the ad, and show their family and friends what motivated them to purchase!