Over the years, Beyonce has made herself known as a prominent African American entertainer. She has often discussed her pride towards being Black and how she hopes to be a role model for African American girls. Yet, Loreal has completely diminished her message by lightening her skin tone in their ads. To me, Beyonce almost looks Caucasian with her light skin and blond hair color. When young girls see this ad, they will subconsciously believe that the lighter your skin is, the more beautiful you are. Overall, Loreal shouldn't have lightened Beyonce's skin tone because it creates an identity and racial crisis for young African American girls.
They photoshopped her so much she no longer looks like Beyonce. Her skin tone is the most offensive thing, but they also changed her nose and her eyes...you start to wonder why they bothered using Beyonce at all.
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