Aggression is cool

Initially I could not figure out what this commercial was advertising because the questions the man is asking are not related to a particular product. I feel as though this message of being the able to multitask and the most powerful is the tagline of a lot of cellphone companies who are competing to be the best. This does not set AT&T apart in my eyes and I think that this advertisement is just a lot of fluff that does not feature anything special. The beginning of this ad also vigorously promotes consumerism and capitalism by reinforcing that children should have or want two things when they really only need one.

The reason why they use children is obvious; AT&T is trying to instill the brand name so they can gain lifelong consumers. Children are also more likely to get their parents to buy the product, thereby gaining more consumers who may not have been affected by the ad. I think it is sad that the company is using children because the questions being asked are pretty aggressive for a young age group. I think there are other ways to show power besides violence, such as the power of intelligence, fame, or age. This ad seems to be showing that aggression is cool and children should want to be cool, which means the only way to accomplish this is by using AT&T phones--NOT cool.