Friends or Influensters?

We see advertisements on billboards, in magazine, on television and other media outlets. But there are new more sly ways of advertising that are becoming more common in our society. You may not even know you are being advertised to.

Influenster is a website that is used to advertise goods for companies through trendsetters in our lives to influence our buying. These trendsetters may be your roommate, best friend, or person in one of your classes. This trendsetter is expected to post about products on Facebook, Instagram, Twitter, YouTube and other media outlets in order to possibly get free products or coupons.

For years, advertisers have payed celebrities or given them free products in order to promote their products--but they have reached a new level. They want the people you look up to or your friends to advertise to you certain products. Now, you may not even know you are being advertised to. At what point is advertising considered our identities of humans if it's not now?

See more on their webpage:
http://www.influenster.com/