Doesn't this advertisement have such a catchy tune that it makes you want to dance? But this isn't the only reason Spotify has become ever so popular among teens.
Some great selling points:
1) It' s free!
2) There is no other comparable competitor.
3) Offers free 30 day trial of their paid premium service.
4) It has a high standing in social media outlets like Facebook. (free advertising)
5) Has a strong social aspect with sharing music between friends.
Offering free "teaser" trials have become a popular way to advertise their services with first hand experience that teaser the costumer into wanting the product. Hulu Plus and Amazon Prime also have these teaser trials where they charge you at the end of the trial monthly (making it easy to forget to cancel, and the price small enough not to care). But all these subscriptions add up after a year, is $10 a month ($100 a year) times three really worth it?
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