Microsoft Surface Ad-Art or Advertising?

The ad above promotes a new Microsoft tablet with a detachable keyboard. It does not contain any dialogue, just music and a minimalistic setting. I found the ad very aesthetically pleasing, since there is a perfect harmony between music and image. I can definitely see how dialogue would harm instead of complement the advertisement. I think that Microsoft has taken a risk by releasing this ad, since it can be perceived as an artwork, rather than product promotion. The play between light and dark, the attention to details such as water droplets and dust particles and the perfect synchrony of the music with chemical and physical phenomena are definitely beautiful and emphasize the elegance of the product. However the ad does not inform us about the actual qualities of the tablet, except its detachable keyboard. Maybe Microsoft is confident enough with the quality of its products and hopes to attract consumers via aesthetic gratification.