You NEED More Than the Phone

     It is no secret that for the past couple of years the “it” phone as nee the rather expensive iPhone.  But it is no longer enough just to have the iPhone complete with the every famous Apple logo on the back.  Now it is all about what you do with that iPhone.  To be truly cool and in style, one must accessorize their phone with the proper case.  Now, some cases do play the important role of protecting the phone and keeping it safe from inevitable drops (The real question here is, why are these phones built so fragile and built to last not to last?), however some cases were clearly designed more for the statement than the function.

This somewhat ironic case is still within reason- it is still functional, yet has a unique and quirky design. 

This case may appear to be functional and reasonable- until you notice the price tag.  This case is made of titanium and yellow gold and will cost you more than the phone itself ($1700).

Where is the function in this? IPhones were designed to be slim and fit anywhere, yet this case will make it bulkier and more ostentatious than even the oldest flip phone. 

Even after a consumer has fallen prey to the advertisements urging them to purchase the newest thing that they do not need, they are still subjected to many more ads trying to sell them accessories that do not always fit the need.  A case for a phone makes sense- something to protect that expensive gadget, however a bedazzled My Little Pony case (which is probably more fragile than the phone itself), does not make sense.  Then, why would someone buy it? They buy it because some part of the American idea of consumer culture has told them that they have to, that they needed it, that having the cool phone was not enough and that they needed the case as well.  

Pictures and Info:

http://www.huffingtonpost.com/2012/10/11/iphone-5-cases-covers-buy-coolest-most-outrageous-bizarre-funny-weird_n_1956028.html?ncid=edlinkusaolp00000003#slide=1627491