Innovative and creative advertisements for Lexus ES

Lexus has really taken a good advantage of what the internet has to offer by creating innovative advertisements for a new car model called Lexus ES. In the video above, a consumer can place his or her iPad underneath a printed Lexus ES advertisement on a magazine, and the two dimensional image becomes alive with light and movement. In addition, Lexus ES ads that appear during the commercial breaks of online episodes for TV series are interactive, meaning that the viewer can place the mouse over designated areas on the screen in order to read the information that pops up.

The image above shows the areas where viewers can click on to get more information on the car interior while watching the ad.