"A Life"
"Two Worlds"
Many commercials that we see in our daily life are featuring
real people, and most of them are directed at adults. These two United Airlines’
commercials are completely different, for they are animated and cartoon-like,
which are much more interesting to children. Though the commercials are
well-suited for children to watch, they have implicated messages that are
directed to adults who watch them.
The first commercial “A Life” shows how United Airlines is integrated
into the person’s life, and how important it is to the person. It shows the
person’s whole life and how each stage is related to United Airlines. This
commercial conveys a message that United Airlines is an important part to a
meaningful life.
The second commercial “Two Worlds” first shows a person
walking in a colorless world, and after his fly with the United Airlines, everything
turns colorful in the world. The company is sending a message that a fly with
them will change your world. In addition, when he is experiencing the fly, he
is treated like a king in that “world" and everything surrounding him is
fairy-like. The company is conveying another message that a fly with United
Airlines will be perfect and superior.
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