Volkswagen has done it again! All of their ads for their various models are a perfect fit for their target audiences. The Jetta is typically considered a car for a youngish single guy, so here we see a young professional hunting for something as he is getting ready to leave for the office. Since he is a stereotypical single man, he is disorganized and as we watch him search we see him wonder if the item that he's looking for might have been swallowed by his dog. In order to confirm his suspicion, he scoops up the pooch and takes him outside and VOILA! What a clever way to demonstrate this inovative technology. Having Johnny Cash's famous dog song playing in the background is just genius, too.
Brilliant. As long as we live in a capitalism, and we depend on advertising to keep things humming, I'm happy enough to have ads like this around.
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