(Modern) Holiday Advertising

Americans spend more money between Thanksgiving and Christmas than any other consumer group.  One might think that advertisers would not need to be as proactive because the people are already planning on spending their money; however it is during this advertising season that people do not need to be convinced to spend their money, but advertisers have to sway them to a particular store or venue. 

Advertising changed drastically with the invention of the television and commercials, and with the onset of the internet age and the prevalence of smart phones, advertising is bound to change again.  Advertisers for the 2011 shopping season were told to create a “mobile strategy” to capitalize on the consumers who use their smart phones for last minute shopping.  Mobile advertising needs to be a bit different than regular on line advertising because many mobile shoppers are on the go and want to be immediately pointed to the nearest shopping location.  If an advertiser can provide direction to the closet location, odds are the shopper will head there for their shopping needs rather than head somewhere else.  

For example, this phone above shows a map with the exact location of the nearest store.

Info and Picture: http://searchengineland.com/3-tips-key-to-2011-holiday-advertising-2-98744
Blog Post for December 3rd