It's an Easy Choice.
This ad
for the Verizon network is staged on a college campus and features various
"college students". The speaker is trying to convince the audience
that
Verizon is the best option for them by showing various graphs to
illustrate his point. Verizon has selected the perfect target audience, since this
demographic relies so heavily on their phones. During the 30 second ad it
struggles a bit to get an overwhelming response and get everyone to reach
a consensus. Perhaps Verizon is trying to portray the audience
as thoughtful and not easily persuaded by exposing them to a
well substantiated argument? However in the process, I feel that it
makes a few of the panel members look a little stupid. Displaying this
hesitation sort of contradicts the premise that the choice is an easy one.
It also made me think that the students on the panel should be asking harder questions--or ANY questions--of the presenter. Where does he get his facts?
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